B2B client work
$ This is a small selection of my B2B client work spanning tech SaaS and compliance. Content assets include blog posts, landing pages, white papers, and gated reports. Pick a client to see what I did for them!
Clients
WireMock
WireMock is a tool for building mock APIs. It enables teams to simulate APIs and software dependencies for more powerful app testing. I worked with WireMock's fractional head of marketing to produce a series of blog posts that turned technical subjects into clear, developer-facing content.
Written for engineers and QA professionals, each piece paired genuine educational value with an SEO-led structure, weaving WireMock Cloud in as the natural solution. The result was a set of top-of-funnel guides that built topical authority around API testing while giving the product and sames teams credible material to point prospects towards.
- API Design and Prototyping: Why Bother + What You Need to KnowBlog post
- The Beginner’s Guide to Chaos Engineering in API-Centric DevelopmentBlog post
- Need API Mocking? Our Go-to Guide for Dev TeamsBlog post
- Testing API client code resiliency with WireMock CloudBlog post
- Mock your API edge cases with simple proxy functionalityBlog post
C TWO
C TWO is an agentic management platform for intelligent automation. It sits on top of existing RPA tools to give enterprises unified orchestration, automated self-recovery, and real-time visibility across their combined robot and human workforce. I produced a mix of thought-leadership and customer-facing content for C TWO, spanning blog posts on human-in-the-loop automation and universal queue management alongside customer stories drawn from real deployments, including O2 Telefónica and a global wholesale food distributor.
The blogs translated technical orchestration concepts into business value for automation leaders, while the case studies turned internal results into credible proof. Together, the pieces worked across the funnel, building topical authority on automation management while giving the sales team tangible results to point prospects toward.
- Human In The Loop: The Key to Lasting Automation SuccessBlog post
- Go further, faster with Universal QueuesBlog post
- O2 Telefonica Seamless Automation: Transforming RPA for Sustainable Growth Case study
- Leading Wholesale Food Distributor: Flexibility and resiliency lead to scaled success Case study
- E.ON: Reliable bot performance leads to overnight operational excellenceCase study
Upsolver
Upsolver builds tooling for ingesting and optimising high-volume streaming data into open data lakehouses; since its acquisition by Qlik, its technology underpins Qlik Open Lakehouse and its Adaptive Iceberg Optimizer.
I produced a series of educational blog posts on Apache Iceberg and the modern data lakehouse written for data engineers and technical decision-makers. Each post rendered genuinely complex infrastructure concepts (e.g., transactions, schema evolution, partition pruning, time travel) in plain, credible terms, then positioned the product as the way to remove Iceberg's operational overhead rather than leading with the sell.
The result was a body of top-of-funnel content that built technical authority around Iceberg and the lakehouse while giving the sales team substantive material to put in front of a demanding, highly technical buyer.
- Apache Iceberg: The BasicsBlog post
- An Introduction to the Data Lakehouse for Data Warehouse UsersBlog post
- Iceberg 101: Better Data Lakes with Apache Iceberg Blog post
- Apache Iceberg vs Parquet – File Formats vs Table Formats Apache Iceberg vs Parquet – File Formats vs Table Formats
- How Iceberg Powers Data and AI Applications at Apple, Netflix, LinkedIn, and Other Leading Companies Blog post
EcoVadis
EcoVadis operates one of the world's most widely used sustainability ratings and supply-chain risk platforms, scoring suppliers on their environmental, social, and governance performance.
I wrote a series of long-form SEO pages for EcoVadis across two content types: glossary explainers on core ESG concepts, such as ESG metrics, and regulatory guides unpakcing compliance obligations under frameworks like California's SB 253 and the UK Modern Slavery Act.
Written for sustainability professionals, compliance officers, and procurement teams, each page turned dense regulatory and technical subject matter into thorough, genuinely useful reference material, with EcoVadis positioned as the platform for putting the guidance into practice. Every one of these pages reached page one of Google for its target terms.
"I had the pleasure of hiring Luke as a contractor to supplement the internal content team. Luke was a quick study and able to learn what he needed to adapt his skills to our market and topic areas in sustainable supply chains. His work is thorough and high quality. I would definitely hire him again! — David McClintock, Marketing Director, EcoVadis"
- ESG Metrics: What, Why, and How to Use ThemLanding page
- ESG Reporting: What It Is, Why It Matters & How to Get It RightLanding page
- California SB 253: A Step-Change for Corporate Climate TransparencyLanding page
- ESG Data: What It Is, Why It Matters & How to Leverage ItLanding page
- Forced Labor in Global Supply Chains: A Call to ActionLanding page
- Sustainability Certification: A Guide to Green Standards and AccreditationLanding page
- UK Modern Slavery Act: What, Why & How to ComplyLanding page
- Value Chain Emissions: What They Are and How to Manage Them EffectivelyLanding page
- SEC Climate Disclosure Rule: Current Status and What to Know in 2026Landing page
LRQA
LRQA is a global assurance, certification, and inspection provider, helping organisations manage risk across quality, safety, sustainability, and supply-chain compliance. Over a three-year relationship, I produced a wide range of content for LRQA, including downloadable marketing assets and thought-leadership articles ghostwritten under the bylines of the company's own subject-matter experts.
My work spanned white papers, case studies, and overview document sacross demanding technical sectors: hydrogen and renewables, additive manufacturing, food safety and labelling, inspection services, and workplace risk management. ng in the voice of senior technical experts across fields this varied called for deep research and close collaboration with each SME, turning specialist knowledge into credible, on-brand content.
- Three key challenges faced by the global hydrogen industryWhite paper
- Navigating regulations and standards across the hydrogen sectorWhite paper
- Addressing the need for assurance in additive manufacturingWhite paper
- Emerging trends in food safety and sustainabilityWhite paper
- Food labelling advisory servicesWhite paper
- Managing remote workplace risks with ISO 27001White paper
- Positioning for future growth with ASMECase study
- Cryonorm BV: Sustaining PED compliance with LRQA RemoteCase study
- On-site & remote: A flexible approach to ISO 45001 and ISO 14001 certification for HöganäsCase study
- Titomic Limited: Breaking barriers and securing future growthCase study
- FSSC and implementing a food safety culture: The three Cs SME article
- Safe, sustainable aquaculture – what’s next? SME article
- Accelerating the energy transition: The vital role of wind powerSME article
- Food safety performance indicatorsSME article
Enhesa
Enhesa is a global provider of environment, health, safety and sustainability (EHS&S) and product regulatory compliance intelligence, helping multinationals stay ahead of fast-moving regulation across every market they operate in.
I produced a series of in-depth whitepapers for Enhesa aimed at ESG and EHS subject-matter experts, covering subjects such as global EHS enforcement trends and the emerging EHS&S challenges facing companies, distilling complex, jurisdiction-spanning regulatory developments into authoritative reference material for a specialist audience.
Work with me
I have limited availability for B2B client work. Drop me an email if you're interested in working together and I'll see what I can do to help!